Kopi KitaEvents2024
On The Road
A 20-stop roadshow truck that brought the café to the kampung.
The challenge
Kopi Kita's cafés were only in the big cities. The ready-to-drink range was on every shelf nationwide, but nobody outside the cities had tasted the real thing.
The idea
A café on a truck. Twenty stops across the peninsula, a barista on board, free pour-overs next to the RTD fridge, and a local creator at every stop to tell the town it was coming.
- Roadshow logistics
- Truck build
- Creator partnerships
- Sampling
Results · demo figures
- 0
towns in 6 weeks
- 0
cups served
- 0%
RTD sales lift in visited districts
Next project
Mall Sampling →