Nusa AirCampaigns2024

Winner Moment

A nationwide contest that handed out a year of flights, live on stage.

The challenge

Nusa Air needed first-party data from younger flyers who booked through aggregators and never saw the airline's own app.

The idea

A contest you could only enter from the app: a year of free flights, drawn live on stage at a music festival, with the finalists flown in for the moment. The announcement became the content.

  • Contest mechanics
  • T&Cs & legal
  • Stage moment
  • Content capture

Results · demo figures

  • 0

    contest entries

  • 0

    new app installs

  • 0 M

    views of the winner clip

Next project

Festival Energy →