Glow & Co.TikTok Live2025

Live Studio

Nightly live commerce from a purpose-built studio. 40 shows, one record month.

The challenge

Glow & Co. had a TikTok Shop with no live presence. Competitors were running three shows a night and eating their search traffic.

The idea

Build a studio in their warehouse, cast two hosts with opposite energies, and run a 40-show calendar with product drops timed to the platform's traffic peaks. Every show scripted, every segment measured.

  • Studio build
  • Host casting
  • Show scripting
  • Live ops & reporting

Results · demo figures

  • 0

    live shows in 30 days

  • 0 M

    live views

  • 0x

    monthly GMV vs. previous

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