Velo SkinCampaigns2025
Mall Sampling
A 12-mall sampling tour that turned a new serum into a sell-out.
The challenge
Velo Skin was launching a serum into the most crowded shelf in beauty, with no awareness and a retail partner that wanted proof of demand before giving it a facing.
The idea
Skip the ad. Put the product on people's skin. A 12-mall tour with a 90-second skin-read station, a shareable before-and-after, and a QR voucher redeemable at the counter 20 metres away.
- Creative concept
- Mall activation
- Promoter training
- Retail liaison
Results · demo figures
- 0
samples handed out
- 0%
voucher redemption
- 0x
forecast first-month sales
Next project
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